A small senior team in Amsterdam
Morrow started in 2014 with two partners and one client. Today we’re 14 consultants who have run companies, not only advised them.
Why we started Morrow
Maren Visser ran a 300-person logistics business for nine years. The consultants she hired were sharp, but they left before anything changed. She started Morrow to be the firm she had wanted: senior people who stay until the plan is in place.
Ten years on, the idea hasn’t changed. A partner leads every project, the fee is fixed before we start and every plan ends with owners, dates and 90 days of check-ins.
We work from a canal house on the Prinsengracht and travel for the meetings that matter. About half our clients are in the Netherlands, the rest across Europe and a few in the US.
2014
founded in Amsterdam
160+
projects since then
14
people on the team
90%
of clients come back
Four things we hold ourselves to
They’re in every proposal we send, so you can hold us to them too.
A partner on every project
The person who sells the work leads it. No hand-off to a junior team after the first meeting.
Fixed fees
You know the price before we start. If the scope changes, we agree it in writing first.
Your numbers first
We start from your own data: deals, orders, time sheets and the notes your team already keeps.
Plans you can run
Every project ends with owners, dates and 90 days of check-ins while the changes go in.
Everyone at Morrow
Four partners, two principals and the consultants who run the research.
Maren Visser
Managing partner
Daniel Okafor
Partner, pricing
Sofie Lindgren
Partner, operations
Tomás Reyes
Partner, growth
Ines Vermeer
Principal
Arjun Mehta
Principal
Lena Duval
Senior consultant
Felix Brandt
Senior consultant
In our clients’ words
What changed after the work, with the number that proves it.
127%
net revenue retention, up from 96%
Morrow helped us make three decisions we had put off for two years. They stayed long enough to see all three through.
Johanna Ekberg
CEO
9 days
to approve a new product, down from 41
The work was rigorous, but what I valued most was a partner who told us plainly what wasn’t working.
Pieter Velda
Managing director
€4M
taken off the asking price
We walked into the board meeting with one page and walked out with a yes.
Sara Lindqvist
Partner
2.4x
larger average contract
They priced the project before they started and never changed the number.
Marco Bellini
Commercial director
−38%
fewer deals closed below list price
Our sales team trusts the new price book, which tells you everything.
Hannah Weiss
VP Sales
3 weeks
from kickoff to signed memo
Fast, clear and calm. Exactly what you want in the middle of a deal.
Oliver Grant
Investment director
34%
of revenue from repeat customers, up from 17%
Morrow showed us where the money really came from. It wasn’t where we thought.
Emma Fennick
Founder
15%
operating margin, up from 9%
Like having a seventh partner who has seen every mistake before we made it.
Ruth Saltmarsh
Founding partner
−50%
fewer standing meetings
Half our standing meetings are gone and nobody misses them.
Rohan Mehta
Finance director
31%
of bids won, up from 14%
We write fewer proposals now and win more than twice as often.
Arif Rahman
Head of bids
Morrow helped us make three decisions we had put off for two years. They stayed long enough to see all three through.
Johanna Ekberg
CEO
Result
127%
net revenue retention, up from 96%
Client
Norrbrook
31%
of bids won, up from 14%
We write fewer proposals now and win more than twice as often.
Arif Rahman
Head of bids
−50%
fewer standing meetings
Half our standing meetings are gone and nobody misses them.
Rohan Mehta
Finance director
15%
operating margin, up from 9%
Like having a seventh partner who has seen every mistake before we made it.
Ruth Saltmarsh
Founding partner
34%
of revenue from repeat customers, up from 17%
Morrow showed us where the money really came from. It wasn’t where we thought.
Emma Fennick
Founder
3 weeks
from kickoff to signed memo
Fast, clear and calm. Exactly what you want in the middle of a deal.
Oliver Grant
Investment director
−38%
fewer deals closed below list price
Our sales team trusts the new price book, which tells you everything.
Hannah Weiss
VP Sales
2.4x
larger average contract
They priced the project before they started and never changed the number.
Marco Bellini
Commercial director
€4M
taken off the asking price
We walked into the board meeting with one page and walked out with a yes.
Sara Lindqvist
Partner
9 days
to approve a new product, down from 41
The work was rigorous, but what I valued most was a partner who told us plainly what wasn’t working.
Pieter Velda
Managing director
127%
net revenue retention, up from 96%
Morrow helped us make three decisions we had put off for two years. They stayed long enough to see all three through.
Johanna Ekberg
CEO
Tell us what you’re deciding
A partner replies within one working day. The first call is free.
Use this free template ↗