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Insights from client work

Short articles from our partners on pricing, growth, operations and the decisions in between. One email a month if you want them.

Clear

3 min read

How to raise prices without losing your best customers

Most price rises fail on the rollout, not the number. Here’s the order we use: who hears first, what changes and what stays.

3 min read

Why operating model projects stall in month three

The new structure is drawn, the slides are approved and nothing moves. Three reasons this happens and how to avoid each.

2 min read

What a board wants from a strategy review

Fewer options, real numbers and a clear ask. A guide to the strategy pack that gets a decision in one meeting.

2 min read

Five numbers to check before you buy a company

Customer concentration, churn by cohort and three more figures we look at in the first week of every deal.

2 min read

Moving sales off the founder’s desk

When the founder still closes most deals, growth stops at their calendar. How to hand over without losing the wins.

2 min read

Running a leadership offsite that ends with decisions

Two days, one agenda and a list of decisions with owners. The format we use with clients every quarter.

2 min read

What to fix first after a funding round

New money brings pressure to hire in every team at once. The three things we fix first, before the hiring plan.

2 min read

How to stop discounting without losing deals

Most discounts close deals that would have closed anyway. How to set rules your sales team can live with.

2 min read

Pricing a new product before you have data

No sales history, no benchmarks and a launch date. A way to set a first price you can defend now and change later.

Portrait of Maren Visser
Portrait of Daniel Okafor
Portrait of Sofie Lindgren
Portrait of Tomás Reyes

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Talk to a partner, not a sales team

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Morrow

Strategy and operations consulting for companies between 50 and 500 people.

Notes from Morrow, once a month

© 2026 Morrow Partners B.V. All rights reserved.

© 2026 Morrow Partners B.V. All rights reserved.

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