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Recent work and what changed

Six projects from the last three years, with the numbers our clients agreed to share. Move over a project to see its colour.

In our clients’ words

What changed after the work, with the number that proves it.

  • 127%

    net revenue retention, up from 96%

    Norrbrook logo

    Morrow helped us make three decisions we had put off for two years. They stayed long enough to see all three through.

    Johanna Ekberg

    Johanna Ekberg

    CEO

    9 days

    to approve a new product, down from 41

    Velda Foods logo

    The work was rigorous, but what I valued most was a partner who told us plainly what wasn’t working.

    Pieter Velda

    Managing director

    €4M

    taken off the asking price

    Lowmoor Capital logo

    We walked into the board meeting with one page and walked out with a yes.

    Sara Lindqvist

    Partner

    2.4x

    larger average contract

    Ardent Engineering logo

    They priced the project before they started and never changed the number.

    Marco Bellini

    Commercial director

    −38%

    fewer deals closed below list price

    Norrbrook logo

    Our sales team trusts the new price book, which tells you everything.

    Hannah Weiss

    VP Sales

    3 weeks

    from kickoff to signed memo

    Lowmoor Capital logo

    Fast, clear and calm. Exactly what you want in the middle of a deal.

    Oliver Grant

    Investment director

    34%

    of revenue from repeat customers, up from 17%

    Fennick Home logo

    Morrow showed us where the money really came from. It wasn’t where we thought.

    Photo of Emma Fennick

    Emma Fennick

    Founder

    15%

    operating margin, up from 9%

    Saltmarsh Architects logo

    Like having a seventh partner who has seen every mistake before we made it.

    Photo of Ruth Saltmarsh

    Ruth Saltmarsh

    Founding partner

    −50%

    fewer standing meetings

    Velda Foods logo

    Half our standing meetings are gone and nobody misses them.

    Photo of Rohan Mehta

    Rohan Mehta

    Finance director

    31%

    of bids won, up from 14%

    Ardent Engineering logo

    We write fewer proposals now and win more than twice as often.

    Photo of Arif Rahman

    Arif Rahman

    Head of bids

Johanna Ekberg, CEO of Norrbrook
Norrbrook logo

Morrow helped us make three decisions we had put off for two years. They stayed long enough to see all three through.

Johanna Ekberg

Johanna Ekberg

CEO

Result

127%

net revenue retention, up from 96%

Client

Norrbrook

  • 31%

    of bids won, up from 14%

    Ardent Engineering logo

    We write fewer proposals now and win more than twice as often.

    Photo of Arif Rahman

    Arif Rahman

    Head of bids

    −50%

    fewer standing meetings

    Velda Foods logo

    Half our standing meetings are gone and nobody misses them.

    Photo of Rohan Mehta

    Rohan Mehta

    Finance director

    15%

    operating margin, up from 9%

    Saltmarsh Architects logo

    Like having a seventh partner who has seen every mistake before we made it.

    Photo of Ruth Saltmarsh

    Ruth Saltmarsh

    Founding partner

    34%

    of revenue from repeat customers, up from 17%

    Fennick Home logo

    Morrow showed us where the money really came from. It wasn’t where we thought.

    Photo of Emma Fennick

    Emma Fennick

    Founder

    3 weeks

    from kickoff to signed memo

    Lowmoor Capital logo

    Fast, clear and calm. Exactly what you want in the middle of a deal.

    Oliver Grant

    Investment director

    −38%

    fewer deals closed below list price

    Norrbrook logo

    Our sales team trusts the new price book, which tells you everything.

    Hannah Weiss

    VP Sales

    2.4x

    larger average contract

    Ardent Engineering logo

    They priced the project before they started and never changed the number.

    Marco Bellini

    Commercial director

    €4M

    taken off the asking price

    Lowmoor Capital logo

    We walked into the board meeting with one page and walked out with a yes.

    Sara Lindqvist

    Partner

    9 days

    to approve a new product, down from 41

    Velda Foods logo

    The work was rigorous, but what I valued most was a partner who told us plainly what wasn’t working.

    Pieter Velda

    Managing director

    127%

    net revenue retention, up from 96%

    Norrbrook logo

    Morrow helped us make three decisions we had put off for two years. They stayed long enough to see all three through.

    Johanna Ekberg

    Johanna Ekberg

    CEO

Portrait of Maren Visser
Portrait of Maren Visser
Portrait of Daniel Okafor
Portrait of Daniel Okafor
Portrait of Sofie Lindgren
Portrait of Sofie Lindgren
Portrait of Tomás Reyes
Portrait of Tomás Reyes

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Morrow

Strategy and operations consulting for companies between 50 and 500 people.

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© 2026 Morrow Partners B.V. All rights reserved.

© 2026 Morrow Partners B.V. All rights reserved.

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