Velda Foods

A faster way to decide for a family food company

Industry

Food manufacturing

Service

Operating model

Company size

410 people

Length

10 weeks

Velda now approves a new product in 9 days instead of 41, with half the meetings.

9 days

to approve a new product, down from 41

−50%

fewer standing meetings

decision forums instead of 11

The challenge

Velda grew from 180 to 410 people in five years. Every decision still went through the founding family, and new products waited six weeks for a yes.

What we did

We interviewed 38 people across five sites, mapped every recurring decision and redrew who owns which call. The family kept the ones that matter and handed off the rest.

What changed

A new product now gets a decision in 9 days. Standing meetings are down by half and the family spends its time on two acquisitions instead of approvals.

For the first time in years I know which decisions are mine and which aren’t.

Pieter Velda

Managing director, Velda Foods