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Gradient artwork for the Saltmarsh Architects case study

Leadership advisory

2023

Saltmarsh Architects

A partner on call for an architecture practice

Industry

Architecture

Architecture

Service

Leadership advisory

Leadership advisory

Company size

85 people

85 people

Length

18 months

18 months

Over 18 months Saltmarsh grew its margin from 9% to 15% without taking on more projects.

15%

operating margin, up from 9%

18 months

of monthly advisory sessions

1

new office opened on plan

The challenge

The challenge

Saltmarsh’s partners were great architects running a business by feel. Fees were set project by project and margin swung from year to year.

What we did

What we did

One Morrow partner met the leadership team every month for 18 months: fee rules, staffing plans, a second office and the hard conversations in between.

What changed

What changed

Operating margin went from 9% to 15% on the same number of projects, and the Rotterdam office opened on budget.

Like having a seventh partner who has seen every mistake before we made it.

Ruth Saltmarsh

Founding partner, Saltmarsh Architects

Portrait of Maren Visser
Portrait of Maren Visser
Portrait of Daniel Okafor
Portrait of Daniel Okafor
Portrait of Sofie Lindgren
Portrait of Sofie Lindgren
Portrait of Tomás Reyes
Portrait of Tomás Reyes

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Talk to a partner, not a sales team

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Strategy and operations consulting for companies between 50 and 500 people.

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© 2026 Morrow Partners B.V. All rights reserved.

© 2026 Morrow Partners B.V. All rights reserved.

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